The “FEEL AT HOME” Staging Philosophy 

Successful staging is the art of using design techniques to create an environment where buyers feel “if I buy this house, I can live like this”.  At Baca Design LLC we use the art of “positioning” to create several “emotional connection points” so a buyer entering the house “feels at home”.  “This is it.”  "This is the one.”  We use the following eight techniques in each room to create a lasting first impression:

1.   Improving First Impressions  – Room by room we will walk through and take note of our first impressions.  What grabs us, what glares at us, and what gives us a feeling of home?

2.   Eliminating Clutter – We will start packing things away in order to create a more open and spacious feel.  People buy square footage.

3.   Emphasizing the Positives and Downplaying the Negatives – Finding the natural focal points, we will emphasize what we love about the room and hide or detract from the negative aspects.

4.   Lightening Up – Focusing on lighting and color, we make each room into a bright, warm, and inviting space that buyers can respond to.

5.   Creating Home Buyer Appeal  – In order for a buyer to feel at home, they need not be reminded of this being someone else’s home.  We’ll therefore “de-personalize” the space while retaining its warmth.

6.   Addressing Odors, Cleanliness and Repairs – The “dirty work” is sometimes overlooked because you’ve lived here for so long.  Let’s get rid of the buyers’ mental “repair list” by doing it ourselves.

7.   Modernizing – We will update the style so the buyers feel they are getting the latest and greatest.

8.   Creating Emotional Connection Points – We want to create the “WOW” factor.  This is a huge focus for our strategy.  We build these connection points so the buyers subconsciously desire this house.

You are just eight critical steps away from selling your home quickly and for a better price than if you had done nothing.  For redesign clients you are that much closer to the home of your dreams.